Mayu, a personable and intimate fashion boutique, opened its doors in 2007 in the picturesque quarter of Neve Tzedek, Tel Aviv’s first Jewish neighbourhood. The boutique is located on the main street of Shabazi, swept by sea breeze from the nearby beach and surrounded by a maze of romantic, village-like narrow lanes, in what has become one of the city’s trendiest areas. Centred on artisanal, slow fashion and uniquely detailed collections, we carefully curate a selection of Japanese and European designers, as well as support and strengthen our handpicked Israeli local ingenuity.
“Fashion is about atmosphere.
It is about lifestyle and well being.
It is about poetry and art, and all things of beauty.
Fashion is a form of expression,
Our way of communicating without having to speak.”